Hola from Alicante!
My name is Liliam and on behalf of my team I would like to welcome you to our local branch office situated near the beating heart of Alicante. We invite you to browse this site dedicated to the beautiful city of Alicante and I hope to see you soon!

Brands are strongest when they move people and awaken feelings. Therefore, brands must live and, above all, must convey experiences. And precisely for that reason we support you on site in the Balearic and Canary Islands as well as on the Spanish mainland.

The maximice brand is led by our two Managing Partners, the Mallorcan Juan Miguel Caldentey and the German Markus Müller. And with great success, as the current roster of 30 international event professionals shows. Together we organise meetings, incentives, congresses and events for renowned agencies and companies from around the world. Our 360° Service – always on-brief, on-time and on-budget – is what convinces our clients.

From our head office in Mallorca we coordinate our units maximice events corporate, maximice events automotive and maximice events congress. To professionally carry out your events in Spain, we have own offices with experienced teams in Barcelona, Ibiza, Valencia-Alicante, Marbella-Málaga, Madrid as well as together with a long-time cooperation partner in the Canary Islands. That multitude of offices and our on-the-spot insider knowledge enable us to stage extraordinary events on the Spanish mainland and all its islands. Always staying true to our slogan and philosophy: AIM HIGHER. So just let us know and we can aim higher together.



The special flair of this enchanting harbor town is underlined by kilometers of white sandy beaches and the bright blue Mediterranean. The rocky bays of the coast and the mountainous environment contribute to the romantic setting. The magic of the European south, the sun, the Mediterranean smells and the lively shopping streets immerse the coastal town in an atmosphere seemingly out of a picture book.

History and departure

A particularly impressive view over Alicante can be seen from the famous landmark, the "Castillo de Santa Barbara ". The castle is situated on Mount Benacantil High above the city. In the beautiful marina you can admire varkous historical and modern ships. Here, as well as the "Palacio de Espana" palm-paved road, which is cobbled with 6.5 million mosaic stones, is known as the old town "El Barrio". This area has important sights and an exciting club and bar scene. In the narrow streets and cozy town squares one can experience what some may say is the authentic Alicante.

Short distances

Visitors can explore the city by foot or on a stroll. Alicante has more than 300,000 inhabitants and for them almost everything is within walking distance. You will perhaps discover “Turrón", which is a regional specialty, a dessert consisting mainly of almonds, egg whites and honey, which is typically offered during the Christmas season . But also the Mediterranean cuisine in the charming surrounding fishing villages on the coast is universally highly praised.

Alternative atmosphere

The airport is only ten kilometers from the center of the city and the choice of hotels is also a good choice for smaller and shorter events. Particularly in a younger and more price-conscious public, the city enjoys great popularity due to the vibrant and individualistic atmosphere.





  • hola@maximice-events-group.com
  • +34 971 40 51 68
  • Calle Mariano Villangómez 8
    07015 Palma de Mallorca


  • hola@maximice-events-group.com
  • +34 971 07 26 54
  • Avda. Sta. Eulalia 17, D - Ofi. 13
    07800 Ibiza


  • hola@maximice-events-group.com
  • +34 963 92 60 88
  • Calle Profesor Beltrán Báguena 4
    46009 Valencia


  • hola@maximice-events-group.com
  • +34 910 10 12 68
  • Calle Velázquez 157, 1º - Ofi. C5
    28002 Madrid


  • hola@maximice-events-group.com
  • +34 952 00 80 28
  • Avda. Ricardo Soriano 72, B - 1º
    29601 Marbella


  • hola@maximice-events-group.com
  • +34 963 92 60 88
  • Gran Via Corts Catalanes 669
    4º - 1ª 08013 Barcelona


  • hola@maximice-events-group.com
  • +34 618 22 69 32
  • Calle Levante 18 - Urb. Cho 2
    38632 Arona - Tenerife


  • hola@maximice-events-group.com
  • +34 618 22 93 27
  • Calle Luis Doreste Silva 20 bajo
    35004 Las Palmas de Gran Canaria